In the episodes of this podcast, I'll be sharing tips, mistakes to avoid, insider secrets on what podcast hosts really want from their guests, and a strategic process that you can use to make this opportunity really work for you and your business.
The whole purpose of this podcast is to help you leverage the opportunity of podcast casting in a way that really moves the needle for your business. Just getting on a podcast is actually pretty simple. Getting on the right podcast for you, that gets you in front of the right audience, and having an interview that produces an amazing piece of showcase content for you that people will find for years to come. And that you can use and repurpose in dozens of ways. That takes strategy, it does not happen by accident. Your Podcast appearances can be such a key part of your brand, really giving people a chance to hear you hear your message and to get a feel for who you are, what you do and why that should matter to them. And it can do that at a depth unmatched by any other content that you can produce for such minimal cost. On the other hand, when people just wing it, they're running a huge risk for their brand. That content will be out there for years to come findable by potential clients or customers who want to get a feel for you. And if it's an amateur mishmash, if that clear who you are, what you do, and why that matters to them is missing from your episodes. The value you offer is lost on the listener. I want to make sure that you have a fighting chance to get all the benefit out of the podcast guesting opportunity that's happening right now. And to use it strategically to help grow your audience, your brand, and ultimately your business. So that's it in a nutshell. If podcasting is something you would like to deploy to help build your business and brand, make sure to subscribe and follow so that you don't miss an episode.
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👉🏼 Find us over at The Of Course Podcast Guesting website for more resources.
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Who knows - it might end up as a topic of a future episode!