Podcast Guesting for Business Growth

Successful Podcast Guesting on the Radar? - 5 Things to Avoid

January 12, 2022 September Smith Season 1 Episode 4
Podcast Guesting for Business Growth
Successful Podcast Guesting on the Radar? - 5 Things to Avoid
Show Notes Transcript

If you are looking at using podcast guesting as a way to help establish your authority and expertise, grow your audience and your business:

  1. that is brilliant, and
  2. there are some things you'll want to know 

This episode is about the 5 major things you need to know about that can make or break your podcast episode -and your career as a successful podcast guest - and that really matter to podcast hosts - those people who own the shows,  put all the work in producing them and with whom you should be growing a relationship.  ...more on that in an upcoming episode

I've labeled these things to watch for as "the 5 pet-peeves of podcast hosts"; they are the big things that you can avoid to ensure the best outcomes for your efforts.

 Check out the accompanying page for more details

💥 We'd love it if you could drop us a review on Apple podcasts or iTunes.

👉🏼 Find us over at The Of Course Podcast Guesting website for more resources.

💥 If you've got any questions or comments, well, you can drop us a voice message via this SpeakPipe link for leaving a voice mail and we'll answer it for you. 

Who knows - it might end up as a topic of a future episode!

September Smith:

What if I showed you a process to consistently get high value content that showcases you and your business? Get it created for you with almost no work on your part? And then have it featured on your behalf on media platforms, where people actually come expressly to find content and solutions, just like yours. And you get all that for free? That's what strategic podcast guesting will do for you. And that's what the Podcast Guesting for Business Growth podcast is I'm your host September Smith. On today's episode, I want to all about #1 - guests who don't have the ability to articulate their talk about what I call "podcast host pet peeves". Five things that you should avoid as a podcast guest. As a podcaster myself, both for this podcast and also my other podcasts that She's All That video podcast. And also, as someone connected value in a concise, compelling way. This is, for us, this is to a ton of other podcasters. I'm here to tell you, we compare notes. And when the topic of podcaster pet peeves comes up, everyone has their own particular set of complaints. But when you dig into it, there are really just five overarching problematic for a number of reasons. One, it does not make themes that emerge. five areas that you want to make sure you as a guest have it locked down, if you want to co create really great episodes with your host, and create something that they will want to promote. And that's going to help you get more for a good listen, if somebody's not able to get their message invitations to guest and to speak in your area of expertise. So here are the five big areas. Podcast hosts pet peeve. across really concisely for the podcast hosts. In addition, that #2 - The next pet peeve is well, I describe it this way, people means we're either going to have a garbled mess that we have to try to massage into some sort of piece of content that people are going to want to listen to. And editing audio is really time who would approach a host and say, I'll be on your podcast, consuming. We would much rather have somebody that can get on and basically talk and get their point across in a way that is not going to require a whole lot of editing. It's also a matter like it's a big favor to the host. When you consider how much of what's going to be interesting to our audience. If Pitch! Pitching is key to your podcast guesting success. As a podcast host, most podcast host reject 90% of the pitches they get. And that's even when it's a proper pitch. You're actually someone I'm sure that you've heard people talk like that, having brought up the whole thing of the dating site. Think of it that way. You're selling yourself. You're trying to persuade, to seduce that host into buying into the value of you as someone that they want to have on their show. You've got they just go on ad nauseum. And you're really thinking, Okay, to try a little harder than "I'll be on your podcast!". Let work goes into creating one podcast episode, all of the them know how you're going to be a benefit to that. Not in consequentially, let them know that you're familiar with their podcast, you've listened to it, you like it, and let them know you're either repeating yourself, or I have just totally how it having you on the show will be lending your expertise and broadening and enhancing their podcast. So like I said, it's down to the pitch. It's key to your podcast guesting success. Don't just be approaching podcast hosts and lost the plot. What's your point, as a host, I don't want telling them that you do them the huge favor of being on their show. We don't care for my own show for that she's all that video podcast. I take a lot of time in choosing my guests, planning the episodes and trying to logically sequence it so it to be putting that in front of my listeners, because I want production all of the time, all the planning everything it takes brings out their story in the best way possible, but also so that it's a great listen for my audience. If you don't make it clear to me how it is that you're going to work with my show, you're asking me to go to possibly hours of work, them to be coming back episode after episode. And that means researching you, and trying to figure out how you're going to fit with my show, I'm not going to do it, I have my own agenda, if you can't tell me how it is that you're working with my show really quickly, concisely and convincingly. You're not on my that I need to be putting out really articulate, compelling, show. Pitching. That's number two. #3 -The third pet peeve that podcast hosts have is well, basically, let's call it when guests show up with inadequate equipment, we get on the whatever platform it is that we're going to be recording our interview. And since the engaging conversation. So that's what we're looking for in a pandemic, that means that most of us are recording remotely, to get that out on to podcast platforms. That's a little bit the whole essence of podcasting is audio quality, audio quality is really important. People have their earbuds in their headphones on, they can hear the quality. And one thing that you should keep in mind is that when researchers looked into what guest, for your purposes as a guest is pretty similar. The aspects of content is more important to listeners, or viewers or consumers of the content, they interestingly found that the quality of the audio was even more important than the quality of the video. In the research, they found that people that are listening to you, you want them to be able to people were much more apt to stop watching or stop consuming a piece of content when the audio was of poor quality, as opposed to when the video was, if you've got excellent video, but the audio quality is substandard. You're turning your audience off. So as a podcast host and somebody who's going to immediately understand and engage with what it is that have to edit this, we're looking, in addition to great like going on a dating site and just messaging people randomly content, we're looking for audio quality, that's going to meet the standards we have for our show. And when you show up with a really poor mic, you don't have the setup in a way that's you're saying. You're trying to win yourself a new audience. And going to allow us to get a nice clear rich signal of your voice being recorded. And there's going to be for example, one of the big issues is when people just have a pair of the earbuds, and every time they move, we're getting the sound of their cord hitting up against their chest or their move their hands and if you can't get your story across, if they don't understand all that noise that gets in there. And the feedback is, well if you don't have those ear buds, and your mic is feeding into your room that's causing all kinds of interruptions in your audio feed. And it's causing feedback from the track the value that you bring, you're wasting your time. So that's pet of your recording. And that's something that as a producer, and saying I'll be your boyfriend. It's not effective. I'm going to have to work with, I'm going to have to figure out how to get that sound out of there. Because I don't want that those audio interruptions. And those both sounds marring the quality of the of the audio feed. So long story short, if peeve. Number one guests who don't have the ability to you don't show up for your interview, with at least a basic level of quality microphone, earbuds and in a room that's quiet enough without the interruptions for the audio, you're putting me to a whole lot of work. And in some cases articulate their value in a concise, compelling way. podcast hosts will just refuse to even bother recording if you don't show up with the right equipment. So that's number three, showing up with inadequate equipment to your interview. huge pet peeve of podcast hosts. #4 - The fourth one would be I would sum it up as non-conversational guest monologues; people who come on and they're really stilted and stiff. And they're not really engaging conversationally with the host. When our listeners tune into our podcasts, especially if it's a conversation between myself and one of my guests, they want to hear a great conversation. And I'll tell you the best feedback I get on my interviews for my podcasts. She's All That video podcasts are when it was a friendly, engaging, animated conversation. It wasn't one person out of taking the stage and then droning on in monologue form about their expertise or whatever it is that they want to sell. That's not interesting to the audience. Nor is it interesting to me as a host. I've kind of not only be there for that interview, I've got to edit that or send it out to be edited. But it's it's no fun to listen to first time, fifth time. It does not make for a good listen. It's not what my audience wants to hear. It's not what any audience wants to hear. So when we have a guest come on that isn't friendly and engaging and doesn't want to interact with us in a conversational kind of way. It ends up with a really poor quality interview, something that you don't really want to be putting out as part of your show. And it's a huge pet peeve of podcast hosts. So that's number four. #5 - The number five big general pet peeves of podcast hosts is when our guests do not promote the episodes that we've co created together. You will not believe how annoying that is universally for a podcast host. We don't get it we've created something that is a quality piece of content showcasing this guest. We have co created this we've made this thing together. It's a small, hopefully a small work of art in which you as a guest are featured. This goes out to the world. It's out there and to an amazing extent So don't then turn around and help promote that episode. It's inexplicable, we have the hardest time understanding that. So it was like, the conversations like I don't get it, why? What are they doing? Why are they not telling anybody about this? In talking to a lot of people who are new as podcast guests, especially the people that say, Yeah, I tried podcasting, once I tried being a guest once, and it did nothing for my business. The question that I asked them is, what did you do with it? Did you promote it? Did you use it? Did you repurpose it? Did you put it out there in front of your audience and and to help win new audiences? And often the answer is, well, now, they just assumed that the whole idea of promotion was going to be on the side of the show itself, and that somehow, they would magically be promoted. When you do this, you are walking away from some of the best content that you could possibly be using for your business. And you're leaving it all for someone else to promote, you're getting in front of their audience. And yes, you're going to be heard by some new people. But if you don't do your part in promoting that episode, not only are you pissing off that host that you've just been on the show with and tell you what, if you piss them off, they're not going to be recommending you to another host. It's almost etiquette. They're the host, you're the guest when somebody has hosted you in their home, you show your appreciation. In this case, your appreciation, is the CO promotion of your episode. And it's not just appreciation for the host, it's smart on your side, because this, as I said, is stellar content that you can be putting out in front of your audience to promote your business. So why would you not do that? So that's number five, not promoting your episode. So in summation, the podcast hosts pet peeves of five things you should avoid is 1) being that guest who does not have the ability to articulate their value in a concise and compelling way. Make sure you know how to tell the story, that when you get on the show, you've got something clear and articulate of value to offer to the host and to their audience. 2) if you want to be on a podcast, you have to know how to pitch. The ball's in your court. You're the one that's trying to win over the podcast host. So just saying I'll be on your podcast is not a pitch, figure out how to properly pitch a podcast. 3) showing up with inadequate equipment, you've got to have at least a basic standard of audio and in some cases, video equipment to be a podcast guest. 4) being a boring, non conversational, monologue kind of guest who's just really stiff and stilted. You need to be able to come and be personable conversational and interesting to be a guest that they want to have on their show might want to have back on the show and they want to actually recommend you to other podcast hosts. 5) And the last one is not promoting your episode. Those are the five big pet peeves of podcast hosts that you should make sure that you avoid if you want to have success at leveraging podcast guesting for you and your business. Not coincidentally, this is why one of the things that I offer to my audience and to clients is a guide that I produce. It's called the strategic guide to podcast guesting which looks at these five things. Basically, following these five issues that I've just outlined here. It's the five steps that you need to have in place to ensure that you have the best strategic approach to your podcast guesting podcast guest and can be a powerful part of your content marketing can be a great way for you to build a brand for your business, but you've got to do it strategically. If you're interested in getting my strategic podcast guesting guide, the link is down below. I'd be more than happy to share it with you. Thanks for being here. I hope you got some value from this episode. I very passionately believe that podcast guest appearances. done right is one of the biggest opportunities available to us right now. To build our brand, pledge our flag and start building a media presence that establishes our authority and expertise. If this is something that you would like to have working for your business in 2022 Make sure you subscribe and follow and join us for our free virtual events that we do every second month to help you figure out how you can be using other people's podcasts to explode your presence and credibility and reach the audiences that need to be hearing you